BT – Bringing digital to the nation

When BT asked Wunderman Thompson to pitch for the business to get “Britain Digital” they came to me to create a groundbreaking big campaign that had gravitas and stood out.

I created a campaign that was a ‘rally cry.’ As well as an inspirational TV commerical, I wanted to engage with different target markets and age groups on the appropriate platforms. EG: teenagers on Snapchat, small businesses on Instagram and the older generation in press.

Cleverly, I took the “B” from “BT” and created a campaign that had legs. “Be Strong, Be Bold, Be Brave, Be anything you want to be” It is inspirational for a “Better Tomorrow,” It was a campaign that really got to the hearts of the British nation.

I enjoyed every minute doing of this campaign, I can largely put it down to the inspiring team around me.